Gap is the latest retail brand to partner with ThredUp as the second-hand clothing market continues to rise.
ThredUp is currently the largest resale platform and has partnered with brands including Madewell and Macy’s in the past. It’s the brand’s new partnership with Gap, however, that will mark the largest brand participation in the brand’s “Resale-As-A-Service” (RAAS) program. Gap’s partnership with ThredUp will incorporate many of the brand’s labels including Athleta, Banana Republic, and Janie and Jack. Customers can drop off used clothing at the brand stores in exchange for gift cards—many of the stores will even carry ThredUp bags and labels to accommodate customers bringing in second-hand clothing.
Though ThredUp is a digitally-concentrated platform, partnering with brands that can utilize their brick-and-mortar locations may make it more convenient for customers to exchange clothes. Gap has been efficaciously working towards reducing clothing waste, with an overall goal of diverting 30 million pounds of material wastes from landfills. The partnership could not only help Gap reach its waste-resistant goal, but could also help bring more customers in-store—a vital element at a time when foot traffic metrics for the company have been on the decline. Gap has also been struggling to maintain millennial shoppers, according to a Gartner report—but 30% of resale fashion consumers are millennials, making the ThredUp partnership a potential draw for these shoppers.
Gap’s new partnership could help its own sales in addition to the retail industry as a whole—a growing trend among retailers looking to be more sustainable in the changing apparel market.