With the 2020 Election less than one month away, Twitter follows Reddit and TikTok with the launch of a voter’s information hub.
Twitter’s new Election Hub houses voting information and up-to-date election related news. The material is highlighted in the new “US Elections” tab at the top of a user’s Explore page. Twitter users can view election news and updates in either English or Spanish and also find live streams of the presidential debates and state-specific election updates. Additionally, Twitter is publishing its own series of public service announcements aimed at educating users on relevant topics such as voter registration, mail-in ballot requirements, and voting safely during the pandemic.
Twitter’s voting initiative arrives during a contentious political cycle that has seen it fight widespread misinformation and struggle to correctly identify inappropriate political ads, according to a Gartner report. In addition to the launch of its Election Hub, Twitter has banned political ads and added labels to unfactual tweets—including several of President Trump’s tweets—to warn users they are viewing misleading information. The inclusion of a comprehensive voting hub allows Twitter to further control the information delivered to users which could encourage more of them to vote in November. The Election Hub could boost Twitter’s image as a credible and trustworthy voting outlet, helping differentiate itself from competitor Facebook, which has also struggled with misinformation this election period. Similar to Twitter, however, Facebook also launched a voting information center to encourage voter registration and reclaim its status as an unbiased source.
The 2020 election is gearing up to be one for the history books and Twitter’s new Election Hub could help bring factual information to users, who in turn could visit the polls.