We know, 66 is an unusual age to change your name, but we’ve always been young at heart. Introducing Voltswagen. Similar to Volkswagen, but with a renewed focus on electric driving. Starting with our all-new, all-electric SUV the ID.4—available today. #Voltswagen#ID4
This was the tweet that automaker Volkswagen released when consumers began to question its decision to swap the “k” for a “t” in its name in an apparent effort to drive attention to its new electric model. Though electric vehicle popularity has picked up the pace recently, the spelling change seemed a bit odd.
It all began when the automaker “accidentally” published a draft version of a press release announcing the name change earlier this week. The company declined to comment on the report, leaving viewers wondering if it was an early April Fools’ Day prank. The next day, Voltswagen published another press release that said the change was a “public declaration of the company’s future-forward investment in e-mobility.” and that the new name would be on all its EV’s going forward. The brand’s social media accounts cemented the new truth as images of the revamped logo began to make the internet rounds. Not long after that, the truth came out that the whole thing was, in fact, an early Fools’ Day stunt.
Aside from the fact that the joke fell a little flat, the mischief mishap has resulted in what can be called a lot of damage control for the brand. Searches for “Voltswagen”, for example, currently result in a header from the brand’s site that reads “Voltswagen Is Not Our Name—But Charging Is Still Our Game.” that should remind marketers to ask themselves one crucial question before putting out an April Fools’ Day prank this year—is it worth it?