Walmart has partnered with Feeding America—a nationwide food bank organization—since 2005, but as food banks see an unprecedented surge in services during the Coronavirus pandemic, the corporation is stepping up its support.
Since the pandemic began in the U.S., Walmart and the Walmart Foundation have donated $8 million to Feeding America through its campaign, “Fight Hunger, Spark Change”. Now, Walmart and sister-store Sam’s Club are looking to increase donations by getting customers involved. When customers shop in-store and purchase a product from any of the 21 coordinating food suppliers, Walmart will donate the monetary equivalent of a meal to Feeding America. Suppliers including Hidden Valley Ranch, Kelloggs, and Campbells are all working with Walmart on the initiative.
Feeding America predicts 17.1 million people could face hunger in the next six months as a direct result of the pandemic—a total that could cost the organization an additional $1.4 billion in necessary resources. Factors including school closings—as many kids get up to two meals a day from school—and rapid unemployment are contributing to the dependence on food banks around the country. Every Walmart and Sam’s Club location will be paired up with at least one local Feeding America food bank during the pandemic. As a digital leader amongst big box brands, according to a Gartner report, it makes sense that Walmart spotlighted the initiative further by creating a landing page on its website where customers can donate to Feeding America and read more about the initiative.
Walmart has created an uncomplicated way for customers to give back during the pandemic. By continuously donating to Feeding America, Walmart’s generosity could increase customer loyalty and desire to shop with the brand, knowing their purchases are doing some good for others in the community.