Popeyes’ “Fried Chicken N’ Chill” campaign includes giving away Popeyes’ Netflix login details to select fans. The chicken chain released an instructional video detailing how to get login access via Twitter. Customers eating Popeyes are encouraged to post photos on the platform while watching TV and include the hashtag #ThatPasswordFromPopeyes—the first 1,000 posters have the chance to receive a free username and password.
The promotion could provide the perfect at-home distraction for fans self-isolating. Moreover, Popeyes has also been using the hashtag #SelfQuarantined to promote the campaign on Twitter. It makes sense the brand would turn to Twitter for its latest promotion, as it already boasts strong presence on the platform. Following the launch of its record-breaking Chicken Sandwich, Popeyes created the “Bring Your Own Bun (BYOB)” campaign on the platform, which helped solidify the launch as a viral sensation, according to a Gartner report on the topic.
The lighthearted promotion delivers a creative take to restaurant marketing during the Coronavirus pandemic and acknowledges how customers are spending their time at home on social media and streaming platforms. Both Netflix and YouTube have seen an international escalation in viewership since Coronavirus was dubbed a global pandemic—so much so that the platforms are lowering streaming quality to lessen the stress on broadband networks. While Popeyes promotes Netflix viewing, the brand is also leaning into delivery services by partnering with DoorDash, Postmates, Grubhub, and UberEats for quick delivery.
Popeyes is treating fans to dinner and a show with its latest campaign—echoing the brand’s position that Popeyes “treats everyone like family” and families share their streaming passwords.