Daily Insights

When Burger Met Chip

By: Mackenzie Baker | Jun 15, 2020

A new partnership between Wendy’s and Pringles includes an original twist on one of the restaurant brand’s most popular burgers. 

Wendy’s Baconator burger—made up of a half-pound of beef, six pieces of bacon, American cheese, ketchup and mayo—is getting the grocery store treatment. The restaurant brand united with Pringles to create “Baconator Pringles”, a thin chip version of the burger. Though fans may question how accurately Pringles can get the beef, cheese, and bacon flavors into its new chip, the chip company and Wendy’s are betting customers will appreciate the replication. So much so, that each can of Baconator Pringles comes with a code on the seal that can redeem a free Wendy’s Baconator, Son of Baconator, or Breakfast Baconator when added to a purchase on the Wendy’s app. Fans are encouraged to redeem their free burger and do a side-by-side taste test of the two foods, posting their resulting opinions on social media

This is not Pringles’ first foray into curious chip creations. In fact, the brand has a history of taking popular foods and redesigning them in snack form. Pringles has tested out flavors ranging from Philly cheesesteak to pecan pie. Earlier this year the brand partnered with TV show Rick & Morty to release pickle-flavored chips, which debuted during the Super Bowl. Working with fellow brands, such as Frank’s Red Hot Sauce or Wendy’s, allows Pringles to connect with an already loyal audience and potentially convert them into devoted Pringles customers, as well. For its first collaboration with Wendy’s, Pringles is releasing the chips in grocery stores across the United States as a limited-edition snack. By making the new chip temporary, Pringles and Wendy’s could build up anticipation with fans, which in turn could increase sales for the product, according to a Gartner report on the topic. 

Snack food sales have increased in recent months as customers look for new foods to munch on while at home during the Coronavirus pandemic. Through their collaboration, Wendy’s and Pringles could appeal to consumers looking for a new taste and a familiar crunch, readily available at their nearest grocery store.