Social Marketing

Increase awareness, consideration, conversion and advocacy

Guide the customer journey by maximizing social

Social is one of the most effective channels along the customer journey — and the right social marketing investments will improve bottom line business value for your brand. By understanding upcoming changes to social marketing, you can extend the value of social programs and data across the organization, and prioritize martech investments to support your strategy.

How we address your top challenges

Social marketing involves listening to and engaging customers, distributing content and cultivating brand advocates. It can increase awareness, consideration, conversion and advocacy.

Our research will help you answer the following top questions:

  • How do I understand the evolving social marketing environment? 
  • How do I build an integrated social marketing strategy? 
  • How should I invest in social marketing technology? 

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    How we work with you

    Our experts, backed by unbiased data, will help solidify your strategy, innovate and execute to deliver results from your social efforts.

    View Social Marketing Sample Plan

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    Gartner Marketing Symposium/Xpo™ 2020

    Join over 1,600 of your marketing executive peers for an unparalleled marketing conference designed for Chief Marketing Officers and their leadership teams. You'll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy. 

    Gartner Marketing Symposium/XpoTM 2020 is the place to hone your leadership skills, refine your marketing strategies and find innovative solutions to help power your marketing team.

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