Social is one of the most effective channels along the customer journey — and the right social marketing investments will improve bottom line business value for your brand. By understanding upcoming changes to social marketing, you can extend the value of social programs and data across the organization, and prioritize martech investments to support your strategy.
Social marketing involves listening to and engaging customers, distributing content and cultivating brand advocates. It can increase awareness, consideration, conversion and advocacy.
Our research will help you answer the following top questions:
Our experts, backed by unbiased data, will help solidify your strategy, innovate and execute to deliver results from your social efforts.
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.
