If your a CMO and you've just acquired new brand assets again. You know, the first thing is really get the lay of the land. Where are you now? There's a tendency oftentimes, if you're a marketing leader, to throw money at the problem or to start to get out there with a new logo and a new brand. And really, we encourage clients to take a step back and say, even if you're really anxious and you've got a lot of pressure to move forward with those things pause. Make sure that you're very thoughtful about understanding where you are and what you have, get a very clear direction and in a very crisp message and value proposition and then move forward. That's a step that, oftentimes, brands will try to skip because they're anxious, you know, they're anxious to get going.
