I mean, I think one of the myths of any kind of brand's decision or change is that it's a one time decision; like okay, we made that decision. We did it, It's done. It doesn't usually work that way. Any brand decision plays out, not over weeks or months, sometimes over years. And so there are all kinds of things that you see surface, you know, later. Talent changes or unintended consequences of decisions that, hey, here's what we thought, here's what our intention was, it's not working that way. A competitor saw what was coming, and they pivoted and so now we're dealing with this new competitor in a way that we hadn't anticipated; what do we do about that?
That's what's great about the way that we work with clients is we're able to to stay connected, as they work through those things over time, and new things will pop up along the way and, you know, we can deal with those as they come
