Digital IQ Index Activewear 2019

As shoppers lean into lifestyle apparel and streetwear, brands need to keep up the pace.

But are site investments like prioritization of new products across navigation and store-specific service listings enough to remain top of mind for the evolved activewear shopper?

The 7th annual Gartner L2 Digital IQ Index for Activewear benchmarks the digital competence of 69 activewear brands operating in the U.S.