Digital IQ Index Consumer Electronics US 2019

While brands are responding to consumers’ shopping preferences with direct-to-consumer functionality on site, they have some catching up to do when it comes to guided selling features and loyalty program sophistication.

But are brand efforts enough when it comes to competing against retail behemoths like Amazon?

The fifth annual Gartner L2 Digital IQ Index for Consumer Electronics US benchmarks the performance of 59 brands across digital dimensions.