Gartner Digital IQ Index: Department Stores Global 2019
The competition posed by resellers and off-price retailers is leaving department stores high and dry. But brands have an opportunity to translate their in-store specialties into online prowess.
But while department store brands have shown marked improvements in on-site functionalities like guided selling features and loyalty program options, are their efforts enough to compete with Amazon?
The seventh annual Gartner Digital IQ Index: Department Stores benchmarks the digital competence of 61 department store brands operating globally.