Gartner Digital IQ Index: FMCG UK and Germany 2019
For fast-moving consumer goods brands in the UK and Germany, brand awareness is essential to succeed digitally. How are companies responding?
Across regions, brands are investing in efforts from tutorial content to text ads—but are their efforts enough to ensure visibility in the face of Amazon?
The Gartner Digital IQ Indexes for FMCG in Germany and the UK benchmark the digital competence of fast-moving consumer brands operating in each in the European countries.