Gartner Digital IQ Index: Hair Care & Color US 2019

The hair care and color industry is showing major lift in e-commerce volume, but Amazon has a firm hold on the industry thanks to distribution and marketplace investments.

While brands have opportunities across search investments and out-of-industry influencers, is partnering with the everything store inevitable for brands to reach shoppers?

The 7th annual Gartner Digital IQ Index for Hair Care & Color US benchmarks the digital competence of 89 brands operating in the U.S.