Gartner Digital IQ Index: Luxury China 2019

China’s luxury market continues to grow, but its digital ecosystem is challenging for brands as they compete for traffic and engagement.

From established social, search, and e-commerce platforms like Weibo, WeChat, Tmall, and Baidu to newer apps like Douyin and RED, how can brands navigate China's complicated digital landscape to reach consumers?

The 7th annual Gartner Digital IQ Index: Luxury China benchmarks the digital competence of 86 fashion, watch and jewelry brands.