Client Success Story

Furniture Manufacturer Avoids Failed Martech Rollout

How a furniture manufacturer saved time and money by avoiding a failed rollout and gained the confidence to make a better decision for its organization

Business challenge

A furniture manufacturer wanted to grow its audience and brand awareness, and needed to evaluate existing marketing technologies but was worried about how to determine ROI. 

Gartner solutions

Gartner helped them avoid a lengthy RFP vendor selection process by:

  • Sharing peer reviews for the four vendors they were considering
  • Providing Gartner Market Guides and Gartner Magic Quadrant for Content Marketing platforms
  • Holding an inquiry call to discuss a critical capabilities report that delved into the two vendors they were considering

Gartner validated thinking, supported the process and saved time by:

  • Providing several guides and, in a single phone call with a Gartner expert, helped the client review all of the vendors they were considering with an unbiased lens.
  • Avoiding hours of calls with vendors who would promise them the world but potentially not deliver.
  • Realizing the client was trying to run before they could walk, and opting to make some initial changes with their existing platform first.
  • Helping them implement a new tool when they were properly staffed to accommodate it.
Business impact

The SVP of marketing was thrilled with this outcome. Thanks to the insights from Gartner, they didn’t waste three to six months on a failed rollout, his team saved hours of time avoiding a lengthy RFP, and they gained the information and confidence needed to continue utilizing their existing content management platform until they had the resources and budget to support a change. 

How Gartner delivered value
  • Provided unbiased insight into an array of vendors 
  • Saved the team 3-6 months on a failed rollout
  • Validated the approach to RFP process
  • Helped showcase capabilities within existing platforms

After talking to existing partners that promised to build, develop, deploy, manage or optimize it was nice to take our ‘shortlist’ to the experts at Gartner to help us stack up the finer details against what our business goals are. I appreciate you and all of the incredible insights you provide us with! We couldn’t do it without you.

Director, Creative and Technology

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