CMOs can prepare for 5G by integrating consumer technology enhanced by 5G (including IoT, AR/VR and streaming) into their digital marketing and merchandising strategies — while remaining cognizant of privacy concerns associated with expanded 5G coverage.
- Gartner client? Log in for personalized search results.
Intelligence Report August 7, 2020
2 Critical Areas of Focus for Marketers to Address Consumer Preferences for 5G
Related Research
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.