Gartner for Marketers Research

Insights May 29, 2019

6 Things Marketers Need to Know About Gen Z

Generation Z, those born between the mid-1990s and early 2000s, is the first generation of digital natives. They are constantly digitally connected. This should make them easily accessible to marketers. But they’re also extremely digital savvy with clear expectations and uses for social platforms. Marketers need to craft specific strategies that target what’s important to this generation and that resonate with an entirely new set of personal values.

Listen to Gartner’s latest Linkedin Live recapping the top trends from Marketing Symposium/Xpo™ 2019, including marketing to the rising population of Gen Z.

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