Gartner for Marketers Research

Expert Research May 01, 2020

7 Questions to Optimize Marketing Operations Costs

Gartner research says 65% of CMOs and marketing leaders are expecting moderate or significant decreases in budgets, with 33% expecting significant cuts.

The current business landscape is extremely dynamic and volatile. Marketing leaders frequently overlook important areas for potential cost optimization, focusing only on eliminating costs, or renegotiating current partner or technology relationships. CMOs can use the seven questions in this research to identify how to drive marketing operations’ cost-efficiency. This research will help CMOs and marketing leaders to:

  • Identify important areas for potential cost optimization 

  • Build a balanced portfolio of optimization programs

  • Evaluate the potential near and long-term impacts of cost optimization efforts

  • Simplify technology stack and explore new opportunities to drive business outcomes

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