Gartner for Marketers Research

Insight Report February 14, 2019

Activewear: China

Growing interest in athletic activities and a love of streetwear fashion in China fuel activewear brands’ sales growth, and digital competency is central to their success in the market. From leaders Nike and adidas to local brands and global labels new to the market, activewear brands are investing heavily in digitally connected store experiences, WeChat commerce and Mini Programs as well as celebrity-driven campaigns on Weibo and short video app Douyin.

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