As consumer interest in wellness and experiences increases, activewear brands in the U.S. are able to tap into a broader base of potential shoppers. At the same time, the structural decline of wholesale partners has stunted the growth of the main distribution channels for most activewear Index brands. Amid these shifting dynamics, brands increasingly prioritize direct-to-consumer revenue growth, and the bar is rising quickly. More than omnichannel fulfillment, brands must also differentiate in-store services and aim to create genuine community. Beyond buzzy experiential pop-ups, brands must ensure enduring relevance and cohesiveness between channels. This year’s Index showcases activewear brands redesigning digital experiences around newness, prioritizing their women’s businesses and redefining loyalty.
Digital IQ Index May 8, 2019
Activewear US 2019
Rankings
69 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Nike
Genius
2
adidas
Genius
3
The North Face
Genius
4
REI
Gifted
5
Under Armour
Gifted
6
Vans
Gifted
7
lululemon athletica
Gifted
8
Patagonia
Gifted
9
Timberland
Gifted
10
New Balance
Gifted
11
Crocs
Gifted
12
Carhartt
Gifted
12
Reebok
Gifted
14
Converse
Gifted
14
Sperry
Gifted
16
17
17
19
19
19
22
23
23
23
26
27
27
27
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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