Gartner for Marketers Research

Insight Report February 27, 2019

Activewear U.S.:
Post-Purchase

This report benchmarks activewear leaders against best-in-class brands spanning the beauty, department store and fashion industries. Brands were analyzed across the post-purchase experience, including pre-purchase information on brand sites, shipping and fulfillment, and omnichannel and unboxing experiences. Amazon has set consumer expectations around free two-day shipping, and activewear brands have responded with a copycat approach. However, their overall omnichannel capability has stagnated, leaving activewear brands vulnerable against innovative digital upstarts that experiment with alternative financing options, sophisticated unboxing and incentivized exchanges.

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