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Expert Research

7 Key Practices to Successfully Lead Today’s Agile Marketing Organization

Businesses are evolving from a hierarchical leadership model to one that more closely values the voice of each team member. This requires a shift in perspective.

Agile methodology applies specific management practices that foster collaboration and interdependence among members of a team. We’ve identified seven practices to adopt to develop agile leadership skills:

  • Develop trust
  • Create and share vision
  • Hone soft skills
  • Be a student leader and share authority
  • Constantly calibrate
  • Build a culture of collaboration
  • Reward individual and team outcomes

Use these practices to successfully build, manage and lead an agile marketing team.

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