Gartner for Marketers Research

Amazon Intelligence September 20, 2019

Amazon Europe 2019

Amazon has been unable to replicate the dominance it enjoys in the United States in the European marketplace, leaving the European market ripe for disruption. However, as Amazon has invested heavily internationally and is looking to increase its presence in Europe, brands need to solidify their understanding of the platform landscape.

This report evaluates assortment, search and advertising dynamics on Amazon in France, Germany and the U.K. and addresses the following key questions: 

  • How much competition do retail brands face from direct sellers on the platform?
  • What are the best selling products and price points in brands’ core categories? 
  • What search and advertising trends exist on the platform, and how can brands gain a competitive advantage?

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.