Amazon has been unable to replicate the dominance it enjoys in the United States in the European marketplace, leaving the European market ripe for disruption. However, as Amazon has invested heavily internationally and is looking to increase its presence in Europe, brands need to solidify their understanding of the platform landscape.
This report evaluates assortment, search and advertising dynamics on Amazon in France, Germany and the U.K. and addresses the following key questions:
- How much competition do retail brands face from direct sellers on the platform?
- What are the best selling products and price points in brands’ core categories?
- What search and advertising trends exist on the platform, and how can brands gain a competitive advantage?