Gartner L2’s Amazon reports covered a wide range of topics in 2018, from best marketing practices on Amazon to analysis of third-party distribution strategies. The Gartner L2 Amazon: Year in Review 2018 report highlights Amazon’s unprecedented growth in the advertising business over the past year. Revenue is expected to hit $18 billion in 2019, firmly establishing a three-horse race with Google and Facebook in digital advertising. Amazon is also expected to boost its nonretail service offerings under Prime and establish a footprint in South America, as global expansion in Europe and Asia moves slower than anticipated. Gartner L2’s annual Amazon: Year in Review report takes a look at Amazon’s biggest moves in 2018 and includes our analysts' top predictions for 2019.
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