With almost 97 million units sold in the US alone, Prime Day 2019, Amazon’s flagship sales event, has become one of the biggest shopping events in the United States. With 25% more sales transactions, Prime Day is already eclipsing institutional shopping days like Black Friday. As Amazon continues to become the online destination for shopping during sales events, brands need to better understand the platform’s impact on the retail calendar, both online and offline.
Amazon Intelligence October 14, 2019
Amazon Sales Events 2019
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