Gartner for Marketers Research

Amazon Intelligence August 22, 2018

Amazon Third-Party Distribution Strategies 2018

With third-party sellers driving over half of unit sales on Amazon, brands are under the gun to gauge the impact that these merchants have on their business. The Gartner L2 Amazon Intelligence: Third-Party Distribution Strategies Playbook evaluates key trends of Amazon’s third-party marketplace, including buy box ownership, consumer sentiment and tactics for brands to combat unauthorized distribution.

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