Develop an efficient marketing strategy, prioritize marketing spend and drive business outcomes with a look at CMO investment trends.

This infographic provides marketing leaders with the top trends and findings from our Annual CMO Spend Survey research 2020-2021. Get a top view of how CMOs are prioritizing their marketing spend and channel investments to maximize ROI with particular focus on:

  • Top-line marketing budget and marketing strategy trends
  • Breakdown of the actions CMOs have taken in response to the COVID-19 pandemic and their plans to regain their ROI
  • How CMO priorities are changing in terms of the shift toward digital channels and the balance of in-house and external agency resources
  • Where marketers are spending their paid media budgets
  • CMOs' expected outlook and business performance heading into 2021

Download The State of Marketing Budgets 2021 - Insights From Gartner’s Annual CMO Spend Survey here.