Marketing budgets are falling to their lowest levels in recent history.
CMOs and Marketing Leaders must reprioritize channels, programs and resources to remain competitive and efficient.
Use The State of Marketing Budgets 2021 and get actionable insights into top challenges facing CMOs, marketing budget optimization, CMO strategies and trends and predictions to lead you confidently into the future.
This guide, based on the findings of Gartner’s Annual CMO Spend Survey 2021, will outline:
- How CMOs are prioritizing their marketing budgets in 2021
- Which industries are seeing the biggest changes to their marketing budgets
- How the acceleration of digital marketing is playing a role in overall CMO marketing budget
- The balance of in-house and external agency resources