Marketing budgets are falling to their lowest levels in recent history. So marketers must reprioritize their marketing spend across every channel.
CMOs and Marketing Leaders must reprioritize channels, programs and resources to remain competitive, efficient and to prove marketing spend ROI.
Use The State of Marketing Budgets 2021 as your essential guide to benchmark your marketing spend against peers and competitors and action on data, insights and predictions to lead you confidently into the future.
This guide, based on the findings of Gartner’s Annual CMO Spend Survey 2021, will outline:
- How CMOs are prioritizing their digital marketing spend in 2021
- What are the changes in marketing spend by industry and by channels
- How the acceleration of digital marketing is playing a role in overall marketing budget
- The balance of in-house and external agency resources