U.S. auto sales are expected to decrease by as much as 5% in the next year, and developments in big tech and international markets make the future uncertain. Despite logistical barriers to e-commerce and strict market regulations, innovative brands are developing digital strategies that will weatherproof them against the lean times ahead. Leaders in this year’s Index focused on improved data collection, mobile optimization and aggressive SEM strategies.
Digital IQ Index March 6, 2018
Auto U.S. 2018
Rankings
43 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
Rank
Brand
Class
1
Ford
Genius
2
Toyota
Gifted
3
Chevrolet
Gifted
4
Mercedes-Benz
Gifted
5
Honda
Gifted
6
Nissan
Gifted
7
Porsche
Gifted
7
Volvo
Gifted
9
Cadillac
Gifted
9
Kia
Gifted
11
Jeep
Gifted
12
Audi
Gifted
12
Subaru
Gifted
14
BMW
Gifted
15
GMC
Gifted
15
15
18
18
20
21
21
21
24
25
26
27
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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