Gartner for Marketers Research

Gartner L2 Digital IQ Index March 6, 2018

Auto U.S. 2018

U.S. auto sales are expected to decrease by as much as 5% in the next year, and developments in big tech and international markets make the future uncertain. Despite logistical barriers to e-commerce and strict market regulations, innovative brands are developing digital strategies that will weatherproof them against the lean times ahead. Leaders in this year’s Index focused on improved data collection, mobile optimization and aggressive SEM strategies.

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    Rankings

    43 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Ford

    Genius

    2

    Toyota

    Gifted

    3

    Chevrolet

    Gifted

    4

    Mercedes-Benz

    Gifted

    5

    Honda

    Gifted

    6

    Nissan

    Gifted

    7

    Porsche

    Gifted

    7

    Volvo

    Gifted

    9

    Cadillac

    Gifted

    9

    Kia

    Gifted

    11

    Jeep

    Gifted

    12

    Audi

    Gifted

    12

    Subaru

    Gifted

    14

    BMW

    Gifted

    15

    GMC

    Gifted

    15

    Lexus

    Gifted

    15

    Mazda

    Gifted

    18

    Dodge

    Gifted

    18

    Volkswagen

    Gifted

    20

    Infiniti

    Average

    21

    Acura

    Average

    21

    Hyundai

    Average

    21

    Lincoln

    Average

    24

    Tesla

    Average

    25

    RAM

    Average

    26

    Chrysler

    Average

    27

    Buick

    Average

    28

    Jaguar

    Average

    29

    Land Rover

    Average

    30

    Bentley

    Challenged

    Digital IQ Score By Dimension

    Key

    • Site & E-Commerce

    • Digital Marketing

    • Mobile & Tablets

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    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

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