Gartner for Marketers Research

Insight Report June 17, 2019

Auto US: Streamlining Purchase

The auto purchase process pales in comparison to the seamless e-commerce experiences found in other industries. While digital channels are slowly transforming this process, inconveniences persist. As price transparency issues come to the forefront, brands are providing comprehensive pricing breakdowns on vehicle pages and Build and Price tools. Brands also host a wealth of information about local inventory on their sites to prevent users from deferring to underdeveloped and inconsistent dealer sites.

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