Gartner for Marketers Research

Insight Report October 28, 2019

Auto US: Third-Party Research Sites

Third-party research sites have become an important stop in the auto purchase process. These sites aggregate local listings and often provide tools beyond what customers can find on auto brand sites. While auto brands use their sites to both educate and drive customers to dealer lots, third-party sites allow customers to compare vehicles without brand bias and get recommendations on whether they’re getting a fair deal. CarGurus, Autotrader, Cars.com, Kelley Blue Book and Edmunds accounted for more site traffic than the entirety of the Auto Index in the past year and surface frequently in listings on Google search. Auto brands have had to adapt their strategies to accommodate shifting customer expectations. Brands need to develop an intimate understanding of the tools offered by third-party sites so that they can compete.

Get the research.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.