Gartner for Marketers Research

Gartner L2 Digital IQ Index February 27, 2018

Beauty China 2018

As demand for premium products increases, niche brands are flooding into China’s growing beauty market to compete with global giants and local players. The e-commerce path to purchase continues to evolve, and brands are de-emphasizing their own sites as e-tailers surpass search engines to become a first stop in the shopping journey. For success in China, it is increasingly important that brands choose strong influencer partnerships on platforms like Weibo, Tmall, Miaopai, WeChat, and Yizhibo.

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    Rankings

    108 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Estée Lauder

    Genius

    2

    L'Oreal Paris

    Gifted

    3

    Lancôme

    Gifted

    4

    Chando

    Gifted

    5

    Maybelline

    Gifted

    6

    SK-II

    Gifted

    7

    Avène

    Gifted

    7

    Innisfree

    Gifted

    7

    Laneige

    Gifted

    10

    Dior

    Gifted

    10

    Olay

    Gifted

    12

    Chanel

    Gifted

    12

    Yunifang

    Gifted

    14

    Clarins

    Gifted

    14

    OSM

    Gifted

    16

    Kiehl's

    Average

    17

    Pechoin

    Average

    18

    Aupres

    Average

    18

    Clinique

    Average

    18

    Marie Dalgar

    Average

    18

    YSL Beauty

    Average

    22

    L'Occitane en Provence

    Average

    23

    Guerlain

    Average

    24

    Carslan

    Average

    24

    WetCode

    Average

    26

    Shiseido

    Average

    26

    Vichy

    Average

    28

    Inoherb

    Average

    29

    Biotherm

    Average

    29

    La Mer

    Average

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