Gartner for Marketers Research

Insight Report March 21, 2018

Beauty China: Influencers

In China, brands face a vast range of influencer options to boost social engagement and consumer interest. The power of celebrities and key opinion leaders (KOLs) is so strong that brands cannot compete with peers on social engagement without them. But the most-followed celebrities do not guarantee above-average performance, making expensive bets on big stars a gamble.

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.