In China, brands face a vast range of influencer options to boost social engagement and consumer interest. The power of celebrities and key opinion leaders (KOLs) is so strong that brands cannot compete with peers on social engagement without them. But the most-followed celebrities do not guarantee above-average performance, making expensive bets on big stars a gamble.
Insight Report March 21, 2018
Beauty China: Influencers
Data tools
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.