Gartner for Marketers Research

Insight Report May 29, 2019

Beauty China: Fragrance

A gifting-friendly beauty category popular on social media, fragrance is experiencing double-digit online sales growth in China. To compete with the dominance of iconic luxury designer fragrance giants like Chanel and Dior, beauty brands are utilizing their strong existing digital presence in China to raise their profiles in the emerging fragrance space. Designer and beauty fragrances differ in several key areas when it comes to digital marketing, including celebrity brand ambassadors, e-tailer adoption and social tactics.

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