Gartner for Marketers Research

Insight Report March 25, 2019

Beauty China: Product Innovations

To capture growth in China’s dynamic beauty market, brands that succeed show agility in responding to consumer trends through data-driven product innovations supported by digital investments. Both international and local beauty companies are tapping into online buzz surrounding popular ingredients, product categories, and cultural trends on e-tailers like Tmall and social platforms like Weibo and RED.

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