Gartner for Marketers Research

Insight Report April 25, 2019

Beauty China: Social and E-Commerce

As the worlds of social media and e-commerce blur in China, beauty brands leverage a wide range of functionality on apps like Tmall and WeChat for sales, CRM and marketing. Digital leaders are tapping into technology to create seamless connected loyalty between platforms, adapting to new commerce and expanding advertising features on popular social apps and creating innovative new WeChat Mini Programs to encourage UGC and purchases.

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