Gartner for Marketers Research

Insight Report June 12, 2019

Beauty Europe: Trends in Search

The changing Google search landscape is compelling Index brands in the U.K. and France to actively consider paid investments instead of relying on their organic visibility. To effectively capitalize on the growing value-based marketing opportunities, both paid and organic means must be employed. However, Index brands should avoid working in silos and ensure their efforts complement those of their retail partners.

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