The changing Google search landscape is compelling Index brands in the U.K. and France to actively consider paid investments instead of relying on their organic visibility. To effectively capitalize on the growing value-based marketing opportunities, both paid and organic means must be employed. However, Index brands should avoid working in silos and ensure their efforts complement those of their retail partners.
Insight Report June 12, 2019
Beauty Europe: Trends in Search
Data tools
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.