Gartner for Marketers Research

Gartner L2 Digital IQ Index May 10, 2018

Beauty France 2018

Online sales in France are driving growth in an otherwise stagnant beauty market, raising the bar for brands’ digital strategies. Winning brands localize content across brand sites, retailer platforms, and social accounts to stand out in France’s densely populated digital beauty landscape.

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    Rankings

    69 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Yves Rocher

    Genius

    2

    Clarins

    Genius

    3

    Lancôme

    Genius

    4

    KIKO Milano

    Gifted

    5

    YSL Beauty

    Gifted

    6

    Dior

    Gifted

    7

    La Roche-Posay

    Gifted

    8

    Chanel

    Gifted

    9

    Benefit Cosmetics

    Gifted

    10

    Make Up For Ever

    Gifted

    11

    Maybelline

    Gifted

    12

    Avène

    Gifted

    12

    Guerlain

    Gifted

    14

    Urban Decay

    Gifted

    15

    L'Oreal Paris

    Gifted

    16

    Clinique

    Gifted

    16

    Sisley

    Gifted

    18

    Vichy

    Average

    19

    A-Derma

    Average

    20

    Estée Lauder

    Average

    21

    L'Occitane en Provence

    Average

    21

    Mugler

    Average

    21

    NUXE

    Average

    24

    Ducray

    Average

    24

    Nivea

    Average

    26

    Kiehl's

    Average

    26

    MAC Cosmetics

    Average

    26

    Mixa

    Average

    29

    Burberry

    Average

    30

    Bioderma

    Average

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