Gartner for Marketers Research

Gartner L2 Digital IQ Index April 3, 2019

Beauty France 2019

The status quo in the French beauty industry is shifting. There are fewer French brands among the biggest winners as agile brands from the U.K. and U.S. excel in mobile advertising and social media. In addition, parapharmacies, which have historically been e-commerce laggards, are now bolstering their digital credentials and capturing a larger portion of beauty sales compared with beauty specialists. Index brands must ensure their site content facilitates search, strengthen ties with digitally adept e-tailers and seize appropriate media opportunities to capture growth.

 

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    Rankings

    75 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Dior

    Genius

    2

    Yves Rocher

    Gifted

    3

    Clarins

    Gifted

    4

    Maybelline

    Gifted

    5

    Chanel

    Gifted

    6

    Benefit Cosmetics

    Gifted

    7

    Lancôme

    Gifted

    8

    KIKO Milano

    Gifted

    8

    L'Oreal Paris

    Gifted

    8

    YSL Beauty

    Gifted

    11

    Guerlain

    Gifted

    11

    NUXE

    Gifted

    11

    Urban Decay

    Gifted

    14

    Make Up For Ever

    Gifted

    15

    Avène

    Gifted

    16

    Clinique

    Gifted

    16

    La Roche-Posay

    Gifted

    18

    NYX

    Gifted

    19

    MAC Cosmetics

    Gifted

    19

    Vichy

    Gifted

    21

    Estée Lauder

    Gifted

    22

    Bourjois

    Gifted

    22

    L'Occitane en Provence

    Gifted

    22

    Too Faced Cosmetics

    Gifted

    25

    Erborian

    Average

    26

    Hugo Boss

    Average

    27

    Garnier

    Average

    27

    Kiehl's

    Average

    27

    Mixa

    Average

    27

    Sisley

    Average

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