The French beauty industry is shifting. There are fewer French brands among the biggest winners as agile brands from the U.K. and U.S. excel in mobile advertising and social media. In addition, parapharmacies, which have historically been e-commerce laggards, are now bolstering their digital credentials and capturing a larger portion of beauty sales compared with beauty specialists. To capture growth, Index brands must ensure their site content facilitates search, strengthen ties with digitally adept e-tailers and seize appropriate media opportunities.
Digital IQ Index April 3, 2019
Beauty France 2019
Rankings
75 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
Rank
Brand
Class
1
Dior
Genius
2
Yves Rocher
Gifted
3
Clarins
Gifted
4
Maybelline
Gifted
5
Chanel
Gifted
6
Benefit Cosmetics
Gifted
7
Lancôme
Gifted
8
KIKO Milano
Gifted
8
L'Oreal Paris
Gifted
8
YSL Beauty
Gifted
11
Guerlain
Gifted
11
NUXE
Gifted
11
Urban Decay
Gifted
14
Make Up For Ever
Gifted
15
Avène
Gifted
16
16
18
19
19
21
22
22
22
25
26
27
27
27
27
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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