Gartner for Marketers Research

Insight Report April 25, 2019

Beauty France: How Brand Websites Guide Product Choices

In France, category and product pages, which attract the greatest volume of traffic, are crucial for winning the typical beauty shopper. However, the sophistication of these pages varies depending on the beauty category. As brands analyzed in the Digital IQ Index: Beauty France 2019 strive to drive sales through their own sites or those of retailers, compelling and concise content and simple tools are essential ingredients.

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.