In France, category and product pages, which attract the greatest volume of traffic, are crucial for winning the typical beauty shopper. However, the sophistication of these pages varies depending on the beauty category. As brands analyzed in the Digital IQ Index: Beauty France 2019 strive to drive sales through their own sites or those of retailers, compelling and concise content and simple tools are essential ingredients.
- Gartner client? Log in for personalized search results.
Insight Report April 25, 2019
Beauty France: How Brand Websites Guide Product Choices
Related research
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.