Gartner for Marketers Research

Insight Report June 5, 2019

Beauty France: Winning on E-Tailers

E-Tailer partnerships are crucial for all beauty brands in France. While beauty specialists were first to capture online sales, parapharmacies and Amazon are making significant digital gains, leveraging paid Google search. As Index brands seek pockets of growth, they must identify retailers that will garner the highest visibility for their product assortments.

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