In South Korea’s $13 billion beauty market, international brands compete against cult K-beauty labels to reach a consumer base known for its cosmetics and skin care enthusiasm. South Korea’s avid beauty shoppers are also among the most digitally savvy in the world, making brands’ social, search and e-commerce strategies crucial for their success.
Insight Report September 26, 2018
Beauty Korea
Related Research
Data tools
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.