Gartner for Marketers Research

Gartner L2 Digital IQ Index May 17, 2019

Beauty UK 2019

The U.K. beauty market is thriving. Unlike in France, Index brands in the U.K. do not have to contend with a large cohort of locally dominant brands. While this helps to level the playing field among Index brands, it also creates space for disruptors. Among retailers, Superdrug has found its niche with indie brands, while Boots is diversifying its portfolio to regain market share. Index brands must monitor retailer developments closely this year to ensure their partnerships earn the best value for their digital investments.

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    Rankings

    92 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    MAC Cosmetics

    Genius

    2

    Charlotte Tilbury

    Gifted

    3

    Clinique

    Gifted

    4

    Benefit Cosmetics

    Gifted

    4

    Clarins

    Gifted

    4

    Dior

    Gifted

    4

    L'Oreal Paris

    Gifted

    8

    Urban Decay

    Gifted

    9

    Bobbi Brown

    Gifted

    10

    Estée Lauder

    Gifted

    10

    Too Faced Cosmetics

    Gifted

    12

    Rimmel

    Gifted

    13

    Elemis

    Gifted

    14

    Lancôme

    Gifted

    14

    Nivea

    Gifted

    16

    Maybelline

    Gifted

    16

    The Body Shop

    Gifted

    18

    bareMinerals

    Gifted

    19

    Kiehl's

    Gifted

    20

    Smashbox Cosmetics

    Gifted

    21

    NYX

    Gifted

    21

    YSL Beauty

    Gifted

    23

    Anastasia Beverly Hills

    Gifted

    23

    Jo Malone

    Gifted

    25

    NARS Cosmetics

    Gifted

    25

    No7

    Gifted

    27

    Chanel

    Gifted

    27

    L'Occitane en Provence

    Gifted

    29

    Elizabeth Arden

    Average

    29

    Garnier

    Average

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