The U.K. beauty market is thriving. Unlike in France, Index brands in the U.K. do not have to contend with a large number of locally dominant brands. While this helps to level the playing field among Index brands, it also creates space for disruptors. Among retailers, Superdrug has found its niche with indie brands, while Boots is diversifying its portfolio to regain market share. Index brands must monitor retailer developments closely this year to ensure their partnerships earn the best value for their digital investments.
Digital IQ Index May 17, 2019
Beauty UK 2019
Rankings
92 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
MAC Cosmetics
Genius
2
Charlotte Tilbury
Gifted
3
Clinique
Gifted
4
Benefit Cosmetics
Gifted
4
Clarins
Gifted
4
Dior
Gifted
4
L'Oreal Paris
Gifted
8
Urban Decay
Gifted
9
Bobbi Brown
Gifted
10
Estée Lauder
Gifted
10
Too Faced Cosmetics
Gifted
12
Rimmel
Gifted
13
Elemis
Gifted
14
Lancôme
Gifted
14
Nivea
Gifted
16
16
18
19
20
21
21
23
23
25
25
27
27
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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