Gartner for Marketers Research

Insight Report February 18, 2020

Beauty US & Europe: Holiday

With the holiday season starting increasingly earlier than Black Friday in the United States, France and the United Kingdom, and online retailers continuing to dominate holiday sales, beauty brands must carefully consider how to best support their products on their retailer partners. As color cosmetics growth slows this year in the prestige U.S. market, the category also sees higher post-holiday discounting than skin care across retailers and regions. Within the U.S., skin care has expanded into the gifting category during the holidays — a place more traditionally reserved for fragrance.

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