The men’s beauty market is gaining traction — searches for male-modified keywords increased 13%, 17% and 18% in the fragrance, color cosmetics and skincare categories, respectively, year over year. As brands seek to optimize for men, they are tasked with bridging substantial education gaps and developing salient strategies for niche social platforms like Reddit to drive top-of-funnel awareness.
Insight Report December 18, 2018
Beauty U.S.: Men’s Beauty
Related research
Data tools
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.