Gartner for Marketers Research

Insight Report December 18, 2018

Beauty U.S.: Men’s Beauty

The men’s beauty market is gaining traction — searches for male-modified keywords increased 13%, 17% and 18% in the fragrance, color cosmetics and skincare categories, respectively, year over year. As brands seek to optimize for men, they are tasked with bridging substantial education gaps and developing salient strategies for niche social platforms like Reddit to drive top-of-funnel awareness.

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