Gartner for Marketers Research

Insight Report July 6, 2018

Beauty U.S.: Return on Search Visibility

Search is a powerful discovery vehicle for beauty shoppers. As a result, visibility against unbranded search queries — whether via brand-owned properties or retailer partners — is a top priority for brands looking to attract new customers. This report, produced in collaboration with Rakuten Intelligence, evaluates the impact of search visibility on brand sales and the nuances that exist between product categories.

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