Beauty brands are spending less on desktop advertising in favor of mobile and video ad campaigns. As a result, brands are rethinking approaches to programmatic ad buying to control costs, which can introduce issues with publisher placements. Winning beauty brands diversify ad buying strategies to strike a balance between spend and quality.
- Gartner client? Log in for personalized search results.
Insight Report March 9, 2018
Beauty U.S.: Web Advertising
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your most critical priorities.