Beverages & Beer US: Site & Search

In response to disruptive challengers, legacy brands are turning to acquisition, incubation, and direct-to-consumer strategies to remain competitive. The ones that come out on top do so through a keen sense of consumer trends, starting with the ability to create content and leverage search visibility for brand building with new audiences. This report identifies search trends, opportunities in paid search investments and how brands can optimize for organic search visibility, in particular through site content.